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PROGRAMME

Retail Management

Retail Management

Programme Overview

The course provides students with thorough insights into the retail industry as well as an understanding of the various models of retail marketing. Students learn how to manage the challenging retail environment and enhance its effectiveness by incorporating marketing and integrated marketing communication tools.

Testimonials

SCHALKEN Laura Johanna

Bachelor of Arts in International Fashion Business (Class of 2020)

I want to thank my lecturers for preparing us for the real world. I have learned so much about the fashion industry and sustainability which I could put into practice. My 3-year journey at Raffles has been a very valuable learning experience. It challenged my creativity and gave me freedom to use my own ideas. Having the opportunity to create our own business plans was truly exciting.
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Chaska, Palo Alto, CA 55318
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