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PROGRAMME

Fashion Marketing

Fashion Marketing

Programme Overview

The course exposes students to countless opportunities in the fashion industry. It is tailored to blend creative fashion knowledge with business, marketing and contextual studies. Students learn about buying and merchandising practices as well as conceptualising and developing effective brand management strategies to execute advertising and promotional activities. They study how product, customer and market forces interact and get an introduction to the new challenges, technologies and issues facing the fashion industry.
Duration: 6 Months Mode: Full-Time Programme Details: Raffles aim to rise to the challenges and accept that different eras will demand different values, skills, behaviours and competencies from all of us. As a higher education provider, we strive to lead in the development of creativity, design and management expertise to contribute to the development of society. The Diploma in Fashion Marketing and Management enable students to acquire the fundamental thinking skills, understanding and knowledge critical to key fashion design and fashion business functions. At this stage students will develop a broad understanding of the field of fashion, marketing and management. The curriculum of the programme will be delivered in a mix of teaching tactics ranging from lectures, demonstrations and seminars to tutorials and various assessment methods including assignments, presentations, research and development, projects, quiz and examinations. Throughout the programme, emphasis will be put on the fundamental conceptual abilities and aesthetic sensibilities of the students. The main objective of the programme is clearly about enabling students to develop basic tools that will be effectively used in the field of fashion and fashion marketing.

Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.

Core

  • Colour Theory & Design Principles for Fashion
  • Computer Graphic Skills FMM
  • Digital Photography
  • Fashion Marketing & Merchandising
  • Fibres & Textiles
  • History of Costume 1
  • Market Research
  • Marketing Foundation

View full course modules here. View the delivery methods, teacher-student ratio, and assessment details here.

Awarded by: Raffles College of Higher Education
Intake: January, April, July and October
Duration: 6 months (Full-time)
Graduating Criteria: Completion of 85 Credits
Singapore – Cambridge General Certification of Education Ordinary Level (GCE O-Level) and a Minimum Grade of “C6” and above pass in English Language
National Certificate after Year 10
Payment Option
Term 1 2 Total Fees
Date of Payment 1st installment due 30 days before course commencement date
International Students $12,960 $12,960
Singaporean & Permanent Residents $5,400 $5,400
  • 1Course Fee are for all Raffles Advanced Diploma graduates.
  • 2After an instant rebate will be applicable to yearly payment of course fees.
  • Course fees listed are in Singapore dollars.
  • Each semester is six (6) months and each term is three (3) months.
  • The dates of payment are subject to change by the School. Any change will be communicated to all students.

For many students, education loans are essential to pay for university and obtain a degree. We are pleased to inform you that Raffles College Of Higher Education is one of the approved institutions for POSB’s Further Study AssistApplicable for Singaporeans and Permanent Residents only.

If you require any assistance in education loans, feel free to speak with our team of education consultants.

Awards and Collaborations

Apply (Singaporean & PR)

Course Fees Form

Testimonials

SCHALKEN Laura Johanna

Bachelor of Arts in International Fashion Business (Class of 2020)

I want to thank my lecturers for preparing us for the real world. I have learned so much about the fashion industry and sustainability which I could put into practice. My 3-year journey at Raffles has been a very valuable learning experience. It challenged my creativity and gave me freedom to use my own ideas. Having the opportunity to create our own business plans was truly exciting.
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